The campaign aims to answer the question "Why Philippines?" or "Bakit Pilipinas"?
Secretary Jimenez has been sending hints the past few days through his twitter account @MonJQuotes:
And we totally agree! And yes, one of the things they want to showcase is: COMMUTING. MORE FUN IN THE PHILIPPINES
The new tourism line is grounded on basic, truthful communication between two persons
The new tourism line is a campaign for people who haven't seen the #Philippines.
The new tourism line allows the Filipinos to take the line and own it to themselves
The new tourism line is not a manufactured line; it's drawn from the way Filipinos have touched the lives of tourists.
What do the netizens say about the slogan?
Check out the It's More Fun In the Philippines website.
What do you think of the new slogan? Let us know through the comments. Start creating your own memes!
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