The Department of Tourism, spearheaded by Secretary Ramon "Mon" Jimenez, has just launched today the new campaign line to boost the tourism industry in the country. As a great start for 2012, the campaign aims to get tens of millions of tourists by 2016. Developed by BBDO Guerrero, the slogan is It's More Fun In The Philippines.
The campaign aims to answer the question "Why Philippines?" or "Bakit Pilipinas"?
Secretary Jimenez has been sending hints the past few days through his twitter account @MonJQuotes:
What do the netizens say about the slogan?
Check out the It's More Fun In the Philippines website.
What do you think of the new slogan? Let us know through the comments. Start creating your own memes!
Follow @mmdirections
The campaign aims to answer the question "Why Philippines?" or "Bakit Pilipinas"?
Secretary Jimenez has been sending hints the past few days through his twitter account @MonJQuotes:
And we totally agree! And yes, one of the things they want to showcase is: COMMUTING. MORE FUN IN THE PHILIPPINES
The new tourism line is grounded on basic, truthful communication between two persons
The new tourism line is a campaign for people who haven't seen the #Philippines.
The new tourism line allows the Filipinos to take the line and own it to themselves
The new tourism line is not a manufactured line; it's drawn from the way Filipinos have touched the lives of tourists.
What do the netizens say about the slogan?
Check out the It's More Fun In the Philippines website.
What do you think of the new slogan? Let us know through the comments. Start creating your own memes!
Get the latest updates via our Facebook page!
Follow @mmdirections
comments
25 Responses to "New DOT Tourism Slogan and Logo: It's More Fun in the Philippines"February 1, 2012 at 4:18 AM
Pawis man at mainit, enjoy padin ikutin ang Maynila.. especially pag kasama ang buong barkada! Enjoyed this post, I miss Manila ..
February 23, 2012 at 2:23 AM
nice post
February 27, 2012 at 9:41 AM
i hope oneday i'll get that place...
March 1, 2012 at 3:09 AM
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March 14, 2012 at 2:06 AM
Great post! Proud to be Pinoy.
April 17, 2012 at 9:31 PM
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July 23, 2012 at 10:29 PM
This is a great campaign for the Philippines tourism hopes. It really highlights the fun parts to visit and experience when you go to the Philippines.
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