Have you seen the latest AVP of the It's More Fun in the Philippines campaign by DOT? It was launched sometime early this year (relaunched last week) and has been getting good support not only from locals but also from foreign viewers. The copy was witty but the video's a bit fast so what we did was to transcribe the lines for you (see below the video):
We’re a country named after a Spanish King, to which an American General vowed to return. Or as someone described our history, "300 years in a convent and 50 years in Hollywood."
We’re made up of 7,107 big, small, inhabited, tranquil, rocky, sandy, mountainous, forestry, elevated, underwater islands. And one of them, just for picnics.
We call them Alabat, Almagro, Binalabag, Balanguingui, Cacataan, Cadlao, Calabugdong, Camiguin, Carabao, Corregidor, Culion, Daruanak, Dinagat, Diadekey, Doong, El Fraile, Fuga, Guimaras, Guntao, Hegad, Hermana Mayor, Homonhon, Icadambanauan, Inampulugan, Jolo, Jomalig, Kalongkooan, Kang Tipayan Diki, Linapakan, Malapascua, Mangenguey, Manuk Manka, Marinduque, Masbate, North Gigante, Olango, Palaui, Panglao, Rasa, Romblon, Samal, Siargao, Siquijor, Tabones, Tambu, Tinaga, Tubabao, Uwaan, Virac, West Nalaut,
But you can call us The Philippines.
You can choose from black sand, brown sand, gray sand, white sand, pink sand.
The world’s no. 1 tropical beach is only an hour from Manila.
We have the most species in the least space of anywhere in the planet. Out of the world’s 500 coral species, more than 400 are here. Along with 12,000 plant species, 201 mammal species, 581 bird species, plus the sea cow, whale shark, mouse deer, and an eagle that eats monkeys.
We speak over 176 local languages, but we love playing around with English.
We love food and we love being hospitable. The Filipino word for hello is “have you eaten?”
Our waiters love to sing, but they leave the dancing to our policemen or flight attendants.
The world’s most perfect cone isn’t found in an ice cream shop, but in a shape of a volcano.
Our Chocolate Hills are limestone.
Here, a party is called a fiesta. We have rice fiestas, flower fiestas, giant fiestas, mask fiestas.We have one every day of the year. And everyone’s invited.
We have a boxer named Pacman, an actor named Dingdong. Places called Bay-bay, Rapu-rapu, Iloilo, Sanga-sanga, Potipot, Bongabong, Tingtingong. Desserts called Halo-halo, Sapin-sapin, and a bird called Maya, and a fish called Maya-maya. You could say we have a sense of humor, sense of humorhumor.
People say we’re the warmest place on Earth because everyone, absolutely everyone knows how to smile.
And have fun.
It's More Fun in the Philippines

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We’re a country named after a Spanish King, to which an American General vowed to return. Or as someone described our history, "300 years in a convent and 50 years in Hollywood."
We’re made up of 7,107 big, small, inhabited, tranquil, rocky, sandy, mountainous, forestry, elevated, underwater islands. And one of them, just for picnics.
We call them Alabat, Almagro, Binalabag, Balanguingui, Cacataan, Cadlao, Calabugdong, Camiguin, Carabao, Corregidor, Culion, Daruanak, Dinagat, Diadekey, Doong, El Fraile, Fuga, Guimaras, Guntao, Hegad, Hermana Mayor, Homonhon, Icadambanauan, Inampulugan, Jolo, Jomalig, Kalongkooan, Kang Tipayan Diki, Linapakan, Malapascua, Mangenguey, Manuk Manka, Marinduque, Masbate, North Gigante, Olango, Palaui, Panglao, Rasa, Romblon, Samal, Siargao, Siquijor, Tabones, Tambu, Tinaga, Tubabao, Uwaan, Virac, West Nalaut,
But you can call us The Philippines.
You can choose from black sand, brown sand, gray sand, white sand, pink sand.
The world’s no. 1 tropical beach is only an hour from Manila.
We have the most species in the least space of anywhere in the planet. Out of the world’s 500 coral species, more than 400 are here. Along with 12,000 plant species, 201 mammal species, 581 bird species, plus the sea cow, whale shark, mouse deer, and an eagle that eats monkeys.
We speak over 176 local languages, but we love playing around with English.
We love food and we love being hospitable. The Filipino word for hello is “have you eaten?”
Our waiters love to sing, but they leave the dancing to our policemen or flight attendants.
The world’s most perfect cone isn’t found in an ice cream shop, but in a shape of a volcano.
Our Chocolate Hills are limestone.
Here, a party is called a fiesta. We have rice fiestas, flower fiestas, giant fiestas, mask fiestas.We have one every day of the year. And everyone’s invited.
We have a boxer named Pacman, an actor named Dingdong. Places called Bay-bay, Rapu-rapu, Iloilo, Sanga-sanga, Potipot, Bongabong, Tingtingong. Desserts called Halo-halo, Sapin-sapin, and a bird called Maya, and a fish called Maya-maya. You could say we have a sense of humor, sense of humorhumor.
People say we’re the warmest place on Earth because everyone, absolutely everyone knows how to smile.
And have fun.
It's More Fun in the Philippines

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Follow @mmdirections
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who made the video? who is the video prod company behind this
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